When an advertiser needs to track a conversion, they’ll call an API that will send the conversion value from the browser. Individual user data would not be passed back. Google Chrome will next explore ...

The Chrome change, even though it so far only affects a small portion of people, is a momentous shift for the web. Cookies, small text files that websites store on phones and PCs, have been used ...

Chrome's Cookie Block is Limited, But Why? Trackers are getting a new form of restriction from Google's Chrome browser, but this feature will roll out to only 1 percent of global users come ...

According to The Straits Times ' latest report, Google will remove only 1% of Chrome cookies in the second half of 2024. After that, more website cookies are expected to be phased out.

Google is sticking with its plan to phase out third-party cookies from the Chrome browser starting in 2024. The company’s software engineers on Monday provided a more detailed timeline for ...

Blocking third-party cookies in Chrome may give Google more power over the whole ecosystem, the CMA’s report says. “Those proposals will also turn Chrome (or Chromium browsers) into the key ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Google Workspace is launching a new security measure to help prevent the same type of account takeover attack that impacted ...

Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms. In the past, single ...

Google Chrome is ditching third-party cookies for good. If all goes according to plan, then future updates to the world’s most popular web browser will rewrite the rules of online advertising ...