You may have seen reports that Grand Theft Auto VI will cost $80 or $100, stated either as a fact, a leak, or a rumor. It’s not true, at least not yet. Matthew Ball, the CEO of media analyst and consulting firm Epyllion,

After months of continued speculation, Grand Theft Auto fans have once again come up with a new theory for GTA 6's second trailer date.

A new market analysis suggests that breaking the current $70 price barrier on games could help ameliorate some of the challenges, and that Grand Theft Auto VI could be the one to do it. “In 2025, GTA VI’s impact on player hours and revenues will be mixed as it launches console-only and severely cannibalizes hours/spend that would go to other titles,