Elon Musk's xAI said Grok's behavior was due to an update that caused it to prioritize engagement, even if posts contained "controversial opinions."

The lack of public response from advertisers stands in stark contrast to their response in 2023 following an antisemitic post from Elon Musk.

Elon Musk's X has taken the automated account for Grok, its AI chatbot, offline after it spent Tuesday afternoon pushing antisemitic narratives.

A large language model that is integrated into X, Grok acts as a platform-native chatbot assistant. In several posts—some of which have been deleted but have been preserved via screenshot by X users—Grok parroted antisemitic tropes while insisting that it was being “neutral and truth-seeking.”