Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...

HBO Max stomped the yard on Emmy nominations morning, grabbing 142 nominations, fueled by 'The Penguin,' to mark a new ...

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

Warner Bros. Discovery's planned split will separate streaming/content from linear assets, hopefully unlocking value. Read ...