James can shoot with effusive competence (see "Relic"). This film sleepwalks as a routine horror prequel clinging to classic nostalgia, unlike how "The First Omen" nailed the formula mere months ago.

The Natalie Erika James-directed feature, which counts John Krasinski among its producers, follows a struggling dancer whose relationship with an older couple takes a twisted turn.

Siddhant Adlakha of Variety finds the movie overall entertaining, though sometimes torn between its pre-ordained tragedy and the flourishes it wants to bring to the universe. Either way, the flick has a card up its sleeve, the critic writes:

It doesn't blow open or reinvent the "Rosemary's Baby" mythology, but it's a decent primer to attract younger audiences back to the 1968 classic film. Terry is played by the ever superb "Ozark" triple Emmy winner Julia Garner,

While it has its moments, Rosemary's Baby prequel Apartment 7A is never quite up to its aspirations and unforgivable misses its marks.

Like this year’s The First Omen, Apartment 7A is a prequel to an iconic horror movie – in this case, Satanic classic Rosemary’s Baby (1968) – that fleshes out, to some degree, the world of its predecessor-slash-successor.