Behind every successful business is a power player behind the scenes making it go.

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

Mortar AI has named James Zipeure as group CEO to lead global expansion and oversee the rollout of its central product suite. His appointment coincides with the company’s launch of its new Marketing ...

A new body care brand is rolling out into Woolworths, and has appointed The Sphere Agency to lead brand strategy and its launch campaign, Mumbrella can reveal.The independent creative agency has been ...

The letter has been issued to curb the sale of fake fertilisers, black marketing of subsidised fertilisers, and illegal ...

Klaviyo Inc. (NYSE: KVYO) is one of the best new tech stocks with huge upside potential. On June 24, Klaviyo announced ...

A remarkable list of VIPs filed into MetLife Stadium on Sunday to witness Chelsea’s defeat of Paris Saint-Germain in the FIFA ...

A pair of struggling teams play on Sunday as the Connecticut Sun (3-17) head to the West Coast to take on the Los Angeles Sparks (6-14).

The Selma Times-Journal has announced that longtime marketing consultant Bill Tomey has retired after 25 years of service to ...

Tasked with bringing back advertising dollars to a platform whose owner had told brands who did not spend with them to “go f- ...

Dissertation alternatives, such as capstone projects and applied group-based projects, could better prepare graduates for ...