A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature ...

Since Roc Nation’s partnership with the N.F.L., hip-hop stars like Snoop Dogg and Kendrick Lamar have been center stage at ...

Still, non-sports fans might want to tune into the Big Game for another reason: the 2025 Super Bowl halftime show featuring Kendrick Lamar. Let’s be honest: It’s a big year fo ...