Not sure how to write your marketing plan, or even where to start? This marketing plan template guides you through the key issues you need to cover What is a marketing plan? A marketing plan sets out ...

Demand for window cleaning services has generally grown over the last twenty years or so for several reasons: modern building styles use large areas of glass and other specialist cladding and finishes ...

As a business owner, you should always be prepared to deal with bad publicity and the effects it can have on your business. Follow these steps to minimise reputational damage and get things back on an ...

Have you thought about creating videos to market your business? Video can boost your search engine rankings and is an effective way to increase customer engagement. But how do you go about making a ...

Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth. Here's how to get the most out of your Facebook business page.

Dropshipping is a form of retail business. The key difference from other retail businesses is that you do not buy, hold or ship your stock. Orders are fulfilled by third-party suppliers often via a ...

In today's online marketing world, I've been wondering if the old marketing divide - above or below the line - still applies. Are these distinctions still relevant or has the line blurred? Back in the ...

Thatching is an ancient craft and some aspects of it have barely changed in the last few hundred years. Nevertheless, change has affected the industry as straw farming techniques have been modernised ...

You can track your conversion rates and cost-per-conversions using 'conversion tracking'. This lets you work out the return on investment (ROI) of your Ads campaign. Decide what you want to track. For ...

If you rely on one big customer for much of your trade, it's critical to capitalise on the relationship to retain their business and win future sales. Emma Allen finds out how to manage your ...

Keeping sales flowing is a major challenge. Rather than constantly chasing new customers, it can be more economical to revisit old leads. Kate Horstead finds out how to get dormant customers to buy ...

Make sure you use a reputable email service provider (ESP) for your email marketing. An ESP is a company that manages your mailing list, delivers the emails and tracks the responses, complying with ...