The 2023 Gartner report, “Critical Capabilities for Unified Communications as a Service (UCaaS),” has highlighted significant shifts in the UCaaS landscape, driven by changes in communication culture, ...

The role of marketing operations (marketing ops) has become more critical than ever for marketing and event management. These behind-the-scenes experts ensure your marketing strategies are not only ...

Sales in marketing. Sales and marketing. Sales versus marketing. What is the relationship between these two sides of your business? Are they opposed or do they work together? This article will help ...

The blooming era of consumer messaging, sparked by apps like WhatsApp, Facebook Messenger, Telegram, and even Snapchat brought about a revolution in our private communication. Businesses, though, need ...

In this modern era of digital technology, everyone needs a good internet connection. One of the most used internet options is called DSL. But what is DSL? Digital Subscriber Line (DSL) is a type of ...

When magicJack first burst onto the scene, consumers were blown away by the ability to make phone calls over the internet. Voice over Internet Protocol (VoIP) technology has been around since the mid ...

If you’ve ever studied marketing or sales, you’ll know that the first and biggest stage of any customer journey is awareness. Someone can’t become a potential customer if they don’t know anything ...

Successful sales representatives know that sales involves careful consideration if you’re to reach your goals: closing deals, increasing revenue generation, and driving business growth. And that ...

What is a sales job? Sales jobs are at the heart of many organizations, generate revenue, and prioritize customer needs. Whether you want to change your career or better understand different types of ...

Voicemail was invented by the entrepreneur Gordon Matthews in the late 1970s. Since then, people have been leaving voicemails on landlines, cell phones, and communication apps for a variety of reasons ...

The average handle time measures the average time it takes an agent to resolve a customer call to a business phone number. This includes both time spent talking, as well as any after-call work ...

Identifying the prospective customers most likely to benefit from your product or service is crucial for optimizing your sales process. When you identify leads based on reliable criteria, not only ...