Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

To finance the turnaround, the coffee chain is planning to open fewer locations over the next fiscal year. Starbucks CEO ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...