USC rebranding renews rivalry with Southern California | The State
Oct 28, 2022 · Southern California’s victory didn’t bar South Carolina from referring to itself as “SC” or “USC.” However, it could no longer trademark “SC,” West said.
What was the Carolina/Southern California trademark dispute …
Dec 21, 2023 · Southern California uses an interlocking block "SC" for its athletic teams, while South Carolina uses an interlocking script "SC," which was based on historical designs over a century old. Southern California argued that fans would be confused by a burgundy block SC and a garnet script SC.
Southern California - Wikipedia
Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California.Its densely populated coastal region includes Greater Los Angeles (the second-most populous urban agglomeration in the United States) [4] [5] and San Diego County (the second-most populous county in California).
Southern California Wins Trademark Battle with South Carolina
The University of Southern California (Southern Cal) was founded in 1880 and is a large private university located in Los Angeles. This case involves a trademark dispute between the two universities. The case arose when Carolina attempted to register its SC-logo and Southern Cal opposed the trademark registration based on its own interlocking ...
University of South Carolina adopts USC in branding reversal
Oct 26, 2022 · COLUMBIA, S.C. (AP) — The University of South Carolina is officially returning to its previous acronym “USC” following concern from alumni and other stakeholders, the school said Wednesday. The update marks the end for the “UofSC” logo mark, which was adopted in 2019.
How to distinguish between USC and UofSC? | CollegeVine
Here's a helpful way to differentiate them: when talking about the University of Southern California, use USC, and for the University of South Carolina, you can use UofSC or simply call it "South Carolina." This should help avoid confusion in conversations.
USC wins case . . . against USC - Los Angeles Times
Aug 8, 2008 · South Carolina fired back with a counterclaim to cancel USC’s federal trademark registration for its interlocking “SC” logo.
USC—which one is the 'real' one? - CollegeVine
You're correct that both the University of Southern California (USC) and the University of South Carolina (also sometimes referred to as USC) share the same acronym. However, they are two distinct institutions with unique reputations and offerings.
USC brand change was to distinguish from Southern California
Jan 10, 2019 · The University of South Carolina is changing its abbreviated name to UofSC instead of USC because of research that shows people were confusing the school for the University of Southern...
USC and USC: South Carolina rebrands - Daily Trojan
Oct 28, 2022 · According to a press release, the Carolina college will retire its “UofSC” logo mark used since 2019 and “simplify its branding marks” in the latest installment of the two schools’ feud over brand rights. Beginning Jan. 4, 2023, California’s USC will officially share the “USC” abbreviation with Carolina.