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WEBPublicis Groupe builds commerce marketing with Mars United acquisition. Publicis Groupe has acquired independent commerce marketing company Mars United Commerce for an undisclosed amount, with the aim of leveraging Mars’ proprietary technology and …
Call for listings in Campaign’s OOH Guide 2025
WEB1 day ago · Call for listings in Campaign’s OOH Guide 2025. Ishwari Khatu. posted onSep. 24, 2024 at 1:15 pm. Campaign Middle East is pleased to announce The Annual 2024-25 OOH Guide on 28th Oct, 2024. The 8th annual special supplement would be our one of a kind, all info in one, hands-on guide on all outdoor …
Dubai Lynx competitions call for students to lead the change in ...
WEB1 day ago · Dubai Lynx has opened applications for its students competitions, hosted in partnership with Ad Net Zero, which will offer students aged 18 to 25 in the MENA region the opportunity to lead the change within the creative marketing landscape and gain a strong foothold in the highly competitive brand, marketing, advertising, and …
Exploring brand safety, performance perks of Publicis Groupe's AI ...
WEB1 day ago · Exploring brand safety, performance perks of Publicis Groupe’s AI influencer. Anup Oommen. Publicis Groupe's Mohamed Abu Gabal discusses measurement, authenticity, brand values and more after the launch of its first-ever virtual influencer in the MENA region. Publicis Groupe has revealed the launch of …
MullenLowe MENA lifts Campaign of the Year - MEA award at …
WEB5 days ago · MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for the most pledges received for a gender equality workplace initiative in 24 hours. MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals ...
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Unveiling retail media 3.0 at Amazon Ads Connected Worlds
WEB2 days ago · Rayan Karaky, Managing Director, Amazon Ads EMEA & South East Asia, opened the event with “The Rise and Rise of Retail Media,” unveiling Retail Media 3.0, and how it is reshaping the way brands engage with consumers. With retail media projected to grow by 21.8 per cent in 2024 and account for a fifth of global digital ad spend (1), its ...
Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
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Campaign announces winners of Agency of the Year Middle East …
WEBDec 9, 2022 · Jalaja Ramanunni. Campaign hosted its first edition of Agency of the Year Middle East awards to celebrate the best minds in advertising, marketing and media. The winners this year were announced during an awards ceremony today in Dubai. IMPACT BBDO took home the award for the ‘Creative Agency of the year’. In addition, IMPACT BBDO’s Rani ...