Logos | Starbucks Creative Expression
Learn about the history and usage of the Siren logo and the Starbucks wordmark, the most recognizable brand assets of Starbucks. Find out how to use the Siren logo by itself, unlocked from the wordmark, for greater flexibility and prominence.
Starbucks Creative Expression
Learn how the Starbucks brand comes to life with a fresh new design system that incorporates the Siren logo, greens and typefaces. This guide is a high-level overview of the philosophy and elements of the Starbucks brand.
Color | Starbucks Creative Expression
Learn how Starbucks uses a family of greens to leverage brand recognition and express seasonal trends. See examples of brand greens, accent greens, light greens, house greens, warm neutrals, cool neutrals, white and expressive colors.
Typography | Starbucks Creative Expression
Learn about the three fonts used by Starbucks: Sodo Sans, Lander and Pike. See how they are applied to different types of communication, from body copy to headlines, and how they are customized with artful touches.
Photography | Starbucks Creative Expression
The goal: every photo and video is identifiably Starbucks. Product stories are clearly about the product. We use people sparingly, thoughtfully and with intention.
Theory | Starbucks Creative Expression
Learn how Starbucks uses different levels of expression in voice and design to communicate with customers across various channels. See examples of how the expression scale applies to Starbucks wordmark, mobile order, in-store, email and social media.
Case Studies | Starbucks Creative Expression
Explore how Starbucks brand expression has come to life across seasonal campaigns and product launches. See examples of logos, color, voice, typography, illustration and photography.
Voice | Starbucks Creative Expression
Learn how Starbucks uses functional and expressive voices to communicate with its audience across different platforms and channels. See examples of in-store signage, Instagram posts, website copy and print ads.
Illustration | Starbucks Creative Expression
Learn how Starbucks uses illustration to bring its coffees to life and express its brand and heritage. Explore the range of expressiveness, from colorful and vibrant to playful-yet-restrained, and see illustration in use across different media.