What is a CMS and how modern platforms are different
Oct 8, 2024 · The Gist. What is a Content Management System? Return to the roots, so that you don't wander off in pursuit of shiny digital objects. Modern CMS features. Top features include sophisticated, user ...
Customer Experience, Digital Experience & Customer Service News ...
For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.. Today the CMSWire community consists of over 5 ...
Google Launches November 2024 Core Algorithm Update
Nov 13, 2024 · The Gist. SEOs share woes. SEO experts share concerns over how Google's updates have — and will continue — to impact them. Inside Google’s Summit.
What Is a Call Center? How the Industry Works - CMSWire.com
May 9, 2024 · The Gist. Customer service hub. The call center is often used as a hub for phone-based customer service, but it can also aid in account management, market research, outbound marketing and more.
A Look at 24 Enterprise Digital Asset Management Solutions
Nov 14, 2024 · View all 5. Bynder. Bynder, another DAM "leader" named by Forrester, aims to provide a central storage point for digital assets. It leverages AWS global services to enable scalability and performance.
Top 10 Product Information Management (PIM) Systems
Nov 20, 2024 · The Gist. Need for consistency. Customers expect brands to maintain consistent product messages across various channels. PIM's role. Product Information Management (PIM) centralizes and manages ...
What Is Customer Experience (CX)? And Why It Matters
Jan 31, 2024 · View all. CSAT surveys, for instance, typically ask a customer to rate their satisfaction on a scale of 1 to 10, or by using a graphic scale with smiling, neutral and unhappy faces (like the one ...
Using YAGNI to Drive Marketing Efficiency - cmswire.com
Nov 20, 2024 · Marketing efficiency is more crucial than ever as budgets shrink. Focus on core goals, cut unnecessary tasks and embrace AI strategically to maximize ROI.
14 Marketing Certifications That Can Help Boost Your Earnings
Sep 19, 2024 · The Gist. Career impact. Marketing certifications can significantly increase salary and career advancement opportunities. Skill enhancement. Certifications help marketers stay current with ...
Using AI in Marketing to Drive More Effective Campaigns
Nov 18, 2024 · The Gist. Redefine workflows. Use AI marketing to reimagine workflows, streamline tasks and enhance efficiency. Core competencies matter. Focus AI marketing efforts on what your team does best and ...